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About Promesa y Esperanza

Promesa y Esperanza is a Hispanic radiothon fundraising program dedicated to supporting medical treatment and research for childhood cancer at St. Jude Children's Research Hospital. Since its inception in 1997, Promesa y Esperanza has grown to be one of the most successful radio fundraising programs in the U.S. Hispanic market, raising more than $70 million in cash and pledges for children who suffer from cancer and other catastrophic illnesses at the hospital and around the world.

There are more than 106 stations in 65 radio markets across the United States who are committed to the program. This successful program benefits St. Jude at the same time that it benefits the radio stations, since it provides an opportunity to create additional revenue and helps strengthen their image in the community. During the radiothons, participating radio stations maintain their regular programming while integrating the message of St. Jude through unforgettable interviews with patients, families and doctors.